Our Mission – Our mission would be to deliver a unique experience to the customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. got a new house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would bring them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe employed by a national restaurant chain, the waffle house near me, and Tom within the local property business. Since employee ownership was not available with the Toddle House, the thought of starting a business they might own and share some ownership together seemed like a wise idea. Joe and Tom wanted to produce a restaurant focused on people-the associates and customers-while serving quality food in a great value.
On Labor Day 1955, their dream was a reality-plus an icon was created-once the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there were no plans for an additional Unit, however the first restaurant established the Waffle House tradition of providing the friendliest service in the city. Customer loyalty developed and the business grew steadily. A couple of years later (1957) Unit 2 was acquired and also by 1961, there was four small restaurants.
In 1961, Joe left Toddle House and visited work full-time at waffle house breakfast menu. Tom went fulltime soon after. The 1960’s saw the emergence of a restaurant chain focused on customer support with a short order concept and, true to the founding beliefs, shared the ownership generously with management.
The company began to expand and new units were integrated Georgia and neighboring states. The “Yellow Sign” soon was a familiar landmark along city streets and interstate highways across the Southeast. Beneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to develop in both new and existing markets.
Since day one, each Waffle House® restaurant provides guests using a unique and comfortable dining experience. At each restaurant, the brilliant “Yellow Sign” greets customers like an older friend, the jukebox plays a number of the now famous Waffle House songs and associates give customers a heartfelt greeting as they walk through the door. Furthermore, each restaurant is open twenty four hours a day, 365 days of the year, inspiring urban myths including “Waffle House doors have no locks.”
Most established businesses these days started as just a concept among a few people without expectation of great size and success. Joe and Tom failed to envision what Waffle House has become, but they stuck by their concept along with their belief uctlbj shared ownership. Now a lot more than 60 years later, the southern icon has developed into a Unique American Phenomenon by serving Good Food Fast.
As the Waffle House system celebrates greater than 60 numerous years of service, we look forward to making the following generation of consumers and associates area of the family. At is waffle house open today, success is measured by one thing-People.