The proper way to increase your business using this powerful brand, audience and content-marketing tool We’ve been talking lately on how to boost your business marketing with Instagram. In contrast to what many people still believe, Instagram isn’t just a fun app where you could post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-advertising tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are plenty of people who promise to develop your Instagram followers by the thousands, but beware. The majority of them use fake accounts produced by bots to inflate your numbers. These kinds of followers have zero value. In reality, they could even be dangerous, planning to steal your password or photos or infect you using a virus.
According to the data security company Imperva, these bad bots account for 28.9 percent of bots on Instagram. The easiest method to build your Instagram followers is actually by being authentic in your logo and your audience.
Here are 3 ideas to help you get real Instagram followers:
1. Tell a tale with Hashtags – It’s great to use your business name being a hashtag, but you should think beyond that.
If you wish to use your Instagram posts to get followers, use other hashtags that tell the history of the image you’re sharing. You want to start up a conversation when you’re sharing posts for things such as:
A good illustration of a brand that does this well is @Tostitos. They use the hashtag #GetTogetherAlready to persuade folks to have together and share their chips, and also to use the hashtag whenever they share photos with their meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully develop followers on Instagram.
2. Get Creative – Instagram is centered on photos, so many people think about the caption as an afterthought. Don’t ignore the image caption! You can generate engagement and promote sharing by utilizing descriptive words that can engage, inspire and entertain your followers.
Here are some ideas to help you build up followers on Instagram with your posts:
Use questions inside your caption. Write your question at the beginning of the post to ensure that people look at it first.
Get personal along with your post. Tell a tale about yourself, or how your product helped or inspired somebody else.
Ask individuals to tag others. Asking men and women to tag three of their close friends or tagging someone these are grateful for brings other potential followers into the equation.
A great demonstration of a brand that does personal posts well will be the @NatGeo Instagram account. They generate breathtaking Instagram Stories with informative captions to educate the consumer on the plight of animals around the globe. Remember in terms of using Instagram posts to get followers, it’s about being authentic. Don’t use questions in just about every post or tell an individual story that isn’t genuine.
3. Go Local – Among the best approaches to construct your Instagram followers is to get to find out your neighbours! Whether you’re creating Instagram ads or want to market your event in a specific area, you will notice what’s taking place near you by using the search page and clicking on the Places tab.
Enter in the place to view the geotagged posts for the area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and then leave a comment or perhaps an emoji and stick to the person blevuz you like what you see. Hopefully, this will be the beginning of an organic interaction.
For instance, if you offer life coaching services, you can type in your local area then “entrepreneurs.” Local entrepreneurs could be trying to find more work and life balance or help with life goals or career challenges. Similarly, for those who have an actual location that individuals have checked into on Instagram, discuss those posters’ pictures to make certain they’re conscious of your Instagram presence, and then follow them.
These are the guidelines on how to build Instagram followers the proper way: no bots, no shortcuts, just tried and true ways to engage together with your audience and turn them into followers!