Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to provide reporters and bloggers the true secret ingredients for any story in an immediately scannable and digestible fashion. The SM release has become successful because it capitalizes on three converging trends:
1. The emerging use of multi-media content because of increasing bandwidth and ease of content creation.
2. The increasing emphasis on seo of media releases. After all, isn’t Google only the world’s most effective reporter?
3. Email has created a deluge of pitches and writers can’t read 1,000 narrative pitches daily. The pitchengine.com allows them to skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – Up To Now. The hang-on top of social networking releases has been actually getting them built. Most PR folks are not Web programmers, and also the very nature of what creates a social media marketing release useful (tags, links, multi-media) causes it to be tricky to carry out if your concept of high tech is inserting a footer in Microsoft Word.
Historically, the most effective social media releases have essentially been customized landing pages, similar to this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless you have a Jim Beam budget and a Web programmer hanging around, building a killer SM release has become tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) to really make it easier. (note, I use PRXBuilder’s SimpleSMPR on this blog).
Enter PitchEngine – newly launched yet still in Alpha release – PitchEngine has gone out to alter everything that. Their slick, exceptionally easy online social media release creation engine is by far the very best I’ve seen. Literally, basically if i spent the time to clarify what a “tag” was to my 9 year-old, she might make a release (it could probably be about ice skating or even the dresses on The Titanic). Click some control and you have a beautifully formatted, all linked up social networking release ready for distribution.
Distribution Included – n accessory for making it possible to create profile dropshipping reviews course by zpr, PitchEngine lets you easily distribute it too, by typing in whom you need to send it to (via email, Twitter, FriendFeed, Facebook). All releases created in the system automatically show up in the PitchFeed, a stream of current pitches that can be accessed by reporters and bloggers on site or via RSS.
All This, And It’s Free – For the time being, PitchEngine is 100% free, that is of course a ridiculously good deal. I suspect they’ll be going to a Freemium model sooner or later, with advanced features costing some dollars from time to time. For many PR firms and client-side PR 2. and social media managers, PitchEngine is the new social networking release champion, plus an indispensable tool within the new media arsenal. Give it a look.
PitchEngine is a Saas-based tool for social media marketing pr releases. Based on their internet site, in the era of multimedia rich websites, text just isn’t enough. Word docs can only do this much and email attachments are pretty clunky.
Today, you require quick, engaging content and PitchEngine makes it simple to produce. The sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for that modern communicator.
How can it help my small business? The previous way for companies to speak was to write a standard (read: boring) press release, throw it on the newswire, and hope the story gets found. But PitchEngine is a small business tool (that big businesses use too) that changes the game.
Whether you’re announcing a new service or product, have a fun promotion, have formulated a cool video, or simply get some noteworthy news, PitchEngine allows you to create fun, engaging social media press announcements. You can include pictures, videos, thumbnails related links, tags, and everything is shareable on Facebook, Twitter, and more. Read this example bnxwkp a faux fur boot cover company who had their product within the Golden Globe VIP Gift Bags.
Any social networking press announcements you publish is not going to only help bring awareness to your small business, it will also help create juicy backlinks to your site, which is perfect for Seo (SEO) and increasing overall traffic!
Just how much will it cost? The best part is the fact that PitchEngine is a small company tool that’s priced for affordability. You can actually create unlimited social.joyetech.com at no cost, nevertheless they will never be published on PitchEngine.com.