We can’t stress enough the importance of a highly written press release. While you are writing your press release, keep your audience in mind. At the same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these are the people who if they like your story, will publish it giving you another arm of exposure.
Ensure that the first paragraph of your own press release answers the important questions such as Who, What, When Where and Why. You may have one sentence never to loose the editor/journalist.
The content within your press release should be accurate, easily readable and to the point. A well written press release will not must be a novel. Remember the purpose of a press release would be to entice your reader or journalist to make contact with you for more information. You may not have to inform your Companies entire life history. In fact, shorter press announcements (usually between 175 – 300 words) often receive more exposure, if written well. Why? Because many trade publication journalists could be searching for a short informative bit of information to fill a place in a magazine, paper or website. Have you ever seen short snip-its in the side of a magazine, or down the side of the page on a web site. Guess where the information originates from.
A carefully written and informative press release will be sure to capture your eyes of journalists. Ensure you invest some time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. While we already know a properly written press release, with perfect timing will provide you with the exposure most people are looking and hoping for.
Now that you have written your press release, submitted it for distribution and are receiving telephone calls and emails about it, you may no doubt get some questions to be answered.
Should your press release is written with embellishments, you may very quickly lose credibility. Keep in mind, that this loss of credibility may also carry to future press announcements. Journalists will remember a source. They are going to remember an identity. They will likely remember a website. Should you leave a poor taste in their mouth, they will likely remember this experience. This means the next time you submit a press release, which can be accurate the 2nd time around, will not be checked out by a journalist that remembers you as someone who will embellish a narrative. Do not embellish or exaggerate your press release.
Make certain if you work with facts and figures to improve your story, which you provide types of these numbers where you could. The explanation for this can be simple. It adds credibility. Should you publish figures or information, although the information is accurate, people might go with all the theory “it ought to be to good to be real”. Again, although completely innocent, can lead to appear stretching the facts. And again, this may result in your press release possibly being overlooked down the road.
If the information is true, and you also cannot back it up, if at all possible go conservative and tell them whenever they contact you. This may not necessarily be possible, but bear in mind, you do not wish to turn a journalist/editor off.
Section 3 – Grammar Please be sure that your press release has become read, edited and re-read before submission. A poorly written press release will be a very fast switch off for virtually any journalist or editor. A poorly written press release can also be a poor reflection for any Company.
In so doing, you will be able to catch any grammatical errors. Although among the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically reduce the chance for error.
Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This is effective for press announcements that may be just a little on the longer side.
Perhaps have a coworker or friend review your press release. Sometimes another list of eyes may catch a mistake. Although you may have read and re-read your work, sometimes when you are extremely focused, you could tune an error out.
Hold off until the morning and re-read your press release. You would not believe what a difference an evening of sleep can do to suit your needs if you are writing. When your bright and fresh, re-read your press release to make sure that it is actually exactly how you desire it.
If everything reads well and there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire happens to be using a couple of editors so that you can provide you with the writing service or editing service for your press release. Even though this feature is not really now available, we have been working on this to suit your needs.
Section 4 – How Often In The Event You Submit Your Press Release? At 24-7 Press Release Newswire we offer many types of press release distribution which range from basic to professional. Our professional click here for more info is under our Mass Media Distribution program and includes press news distribution to some pool of around 80,000 journalists, 4000 websites, opt in journalists that request news to get sent straight to their inbox and naturally relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The Newest York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution is also brought to opt in feed subscribers that subscribe to pull our headlines for content on the internet sites. When our headlines are updated, their headlines can also be updated. Point about this wonderful press distribution is related to our partnership with PR Newswire.
Since we have now wowed you with what type of press release distribution we are capable of, we must let you know which a poorly written press release will get virtually no pickup. This means that however some places may actually publish your press release (not many places though), when it is poorly written, it will probably be immediately disregarded. This also means that journalists will look at it and disregard it. They will also, probably disregard future press releases from the same source/Company.
Section 5 – How Often Should You Submit Your Press Release? We have this question motivated to us often times now made our minds up to finally include this little information within our Press Release Writing Tips section.
Just how often should you submit your press release? Guideline is once to twice a month. However, unless you have any news worth mentioning, then once per month is a great rule of thumb.
Many Companies proceed through changes. Management changes, product changes, service changes or other changes. To not have something to publish about, in many companies will be rare. Do you have a hot new service you might be now providing? Have you got a new service you intend to offer coming up down the road that you would like to inform the public of? Do you have some new widget whlexk you are importing that no one else has? Are you currently hiring newer executive from the Fortune 500 Company that will add an asset to your organization? These are just a couple of ideas to keep in mind.
A lot of our customers are finding using a combination of our Mass Media Distribution press distribution type once per month, along with a lesser level of distribution in a second time in the same month to operate well on their behalf.